(%keyword%) Flash, meet pan: Study shows real-time search results frequently ignored - Brafton
Real-time search results less useful for SEO Real-time search results may be less useful to search engine optimization (SEO) efforts than previously believed, according to the results of a study conducted by online marketing firm OneUpWeb. The company used eye tracking to measure the amount of attention that users paid to various sections of the screen, including the area where real-time search results are displayed. Nearly three-quarters of participants said that they’d never even noticed real-time search results, and a clear majority said they were "indifferent" to them. A little less than half of the information-only group found the real-time results useful, a figure which dropped to 25 percent for the active consumers. Experts say that the early rush to implement real-time search engine optimization (SEO) may have been slightly misguided, in light of the OneUpWeb study’s findings, according to Greg Stirling of Search Engine Land.
The Global Future of Search Engine Optimizing: …and the Many Concerns for … - CNNMoney.com (press release)Topic: news -
And any business with a web presence, be it a retailer, service provider, publisher, or even a blogger, wants to be found for relevant search queries, both by the search engine and by that searcher. So, in an effort to provide relevant results, the engines began sliding in other variables, which is where the 1st, 2nd, and 3rd generation search engines come in. Auto extraction of keyword pairs also helps automatically categorize a page, where searches like ’shop for’ or ‘find’ trigger totally different search results based on the context or intent of the person doing the searching. Although there will undoubtedly be instances of retrenchment in the future, we continue to view those periods as a necessary consolidation of gains, which, for now, look to us like opportunities for investors who need, or want, to add to positions.
news - Covario CMO Craig Macdonald to Speak at SMX West - MarketWatch (press release)
SAN DIEGO, CA, Mar 01, 2010 (MARKETWIRE via COMTEX) — Covario, the leader in SEM, SEO and display software and agency services for Forbes Global 2000 companies, today announced that Craig Macdonald, senior vice president and chief marketing officer, will be speaking at SMX West in Santa Clara, CA. The Covario portfolio provides global organizations with robust interactive and search marketing analytics solutions for paid search advertising, organic search engine optimization (SEO), and display advertising. Headquartered in San Diego, CA, Covario’s growing customer list include some of the world’s best known brands in high tech manufacturing, retail, ecommerce, financial services, consumer electronics, media, entertainment, publishing and consumer packaged goods. Japan isn’t on the verge of becoming the Greece of Asia, but it needs to take steps to lighten its debt burden without choking its economic recovery. Both the market and the Dow industrials have changed over the past 20 years, and the “Dogs of the Dow” strategy is learning new tricks. By registering, you are agreeing to MarketWatch’s Terms of Service and to receiving periodic news and special offers via email about MarketWatch enhancements, products and services.
Facebook vs. Twitter For Business: Social Media Marketing Strategy Study - Online PR News (press release)
The analysis focuses on Twitter and Facebook strategies from a Viral Marketing, Business to Business, Business to Consumer, and niche perspective. According to Irbtrax SEO Internet Marketing founder Scott Moir who’s firm engaged in this study- “The intention of this study was not to declare who was better because they both provide invaluable Social Media Marketing benefits. Facebook was declared to have the advantage because its format allows for the inclusion of photos, detailed information, multiple outbound links, videos
Montreal SEO Consulting Company Adds New Services To Increase Website … - MMD Newswire (press release)
SEO 7 Services, a Montreal search engine optimization consulting and training company, has announced the addition of a new service to increase Website Conversion Rate for any internet marketing campaign, whether organic or pay per click. Montreal, Quebec (MMD Newswire) March 1, 2010 - Montreal SEO 7 Services, a search engine optimization consulting firm, has announced the addition of a new service to increase conversion rates for any internet marketing campaign, whether organic or pay per click. Website conversion rate is the percentage of visitors who complete a specific action, like ordering a service or buying a product, compared to the total number of website visitors. Advertising campaign conversion rate is the percentage of visitors who order a service or buy a product advertised in this campaign, compared to the total number of visitors coming through this specific marketing campaign.
news - Your Best SEO Investment: A Blog - Forbes
As for technology, if you start with a good blogging and content publishing system like WordPress and add a few common plug-ins (like the “All-in-One SEO Pack” for WordPress), you’ll be well on your way. If you can invest a few hours a week in posting some bit of news or opinion that’s relevant to your business, and do it on a regular basis, you will see your search rankings rise. If you own a chain of garden shops, and someone is searching for tips on how to protect their flowers from this year’s string of cold snaps, it would be great if your Web site had a blog post or two with advice on that subject. Jim Turner of One by One Media, a blogging and social media consultant, suggests “finding out who the cool kids are” in your corner of the blogging world and posting comments on their blogs first, before you unveil your own. Since then he has built a respectable income around working as a blogger for hire and acting as a sort of employment agency for other folks who assist companies large and small by posting to their blogs and representing them on social media.