Author Archive
Why Good SEO Is No Guarantee That You Will Sell Homes Online Anymore - RisMedia.com (press release)news -
Now, with a majority of North Americans having access to high-speed broadband Internet, online marketing is one of the most important parts of any agents marketing; after all, with more than 80% of all residential home sales beginning online, if you can
(%keyword%) Citysearch Parent IAC/Interactive Makes 'Strategic' Investment In OrangeSoda - Mediapost.com
Citysearch will disclose Monday a suite of services for online advertising and marketing that give local and small businesses access to CityGrid Complete’s network of 100 Web and mobile partners, as well as search engine optimization (SEO) and marketing services. Savage sees OrangeSoda’s SEO offerings as a bridge to link the business owner’s Web site to its Citysearch profile, as Google continues to build out Google Maps and personalize search. CityGrid clients receive access to an integrated Web-based dashboard, allowing advertisers to actively monitor and manage their campaigns and ensuring that they receive the highest-quality leads for their advertising budgets. The client will set the metrics, which could include phone calls and visits to the Web site, or any metric deemed important. CitiGrid opens Citysearch APIs and allows publishers and application developers to tap the database and use the content to build connections with consumers and small business owners. It works when publishers and application developers serve up elements of the business profile, such as phone number or address, and to consumers on relevant search queries.
Search engines getting faster but not precise enough - Times of Indianews -
This is a complex mathematical formula that crawls through billions of sites on the net and ranks its pages, thereby creating a vast index that is tapped to deliver search results. Bing, Microsoft’s search portal, launched last year as the “decision engine” has similar aspirations of developing as a search engine that can offer solutions, not just plain vanilla search results. Google chairman Eric Schmidt admitted some time ago that the industry was moving towards a scenario where search engines will not just search information, but process it and provide a single answer to the user that will, in an ideal world, be 100% correct. In the meantime, search engines will have to contend with the increasing verticalization of the web. Already, the effects are visible in areas like Search engine optimization (SEO), the mechanism by which webmasters ensure their websites get higher ranking in search results.
(%keyword%) Flash, meet pan: Study shows real-time search results frequently ignored - Brafton
Real-time search results less useful for SEO Real-time search results may be less useful to search engine optimization (SEO) efforts than previously believed, according to the results of a study conducted by online marketing firm OneUpWeb. The company used eye tracking to measure the amount of attention that users paid to various sections of the screen, including the area where real-time search results are displayed. Nearly three-quarters of participants said that they’d never even noticed real-time search results, and a clear majority said they were "indifferent" to them. A little less than half of the information-only group found the real-time results useful, a figure which dropped to 25 percent for the active consumers. Experts say that the early rush to implement real-time search engine optimization (SEO) may have been slightly misguided, in light of the OneUpWeb study’s findings, according to Greg Stirling of Search Engine Land.
The Global Future of Search Engine Optimizing: …and the Many Concerns for … - CNNMoney.com (press release)Topic: news -
And any business with a web presence, be it a retailer, service provider, publisher, or even a blogger, wants to be found for relevant search queries, both by the search engine and by that searcher. So, in an effort to provide relevant results, the engines began sliding in other variables, which is where the 1st, 2nd, and 3rd generation search engines come in. Auto extraction of keyword pairs also helps automatically categorize a page, where searches like ’shop for’ or ‘find’ trigger totally different search results based on the context or intent of the person doing the searching. Although there will undoubtedly be instances of retrenchment in the future, we continue to view those periods as a necessary consolidation of gains, which, for now, look to us like opportunities for investors who need, or want, to add to positions.
news - Covario CMO Craig Macdonald to Speak at SMX West - MarketWatch (press release)
SAN DIEGO, CA, Mar 01, 2010 (MARKETWIRE via COMTEX) — Covario, the leader in SEM, SEO and display software and agency services for Forbes Global 2000 companies, today announced that Craig Macdonald, senior vice president and chief marketing officer, will be speaking at SMX West in Santa Clara, CA. The Covario portfolio provides global organizations with robust interactive and search marketing analytics solutions for paid search advertising, organic search engine optimization (SEO), and display advertising. Headquartered in San Diego, CA, Covario’s growing customer list include some of the world’s best known brands in high tech manufacturing, retail, ecommerce, financial services, consumer electronics, media, entertainment, publishing and consumer packaged goods. Japan isn’t on the verge of becoming the Greece of Asia, but it needs to take steps to lighten its debt burden without choking its economic recovery. Both the market and the Dow industrials have changed over the past 20 years, and the “Dogs of the Dow” strategy is learning new tricks. By registering, you are agreeing to MarketWatch’s Terms of Service and to receiving periodic news and special offers via email about MarketWatch enhancements, products and services.
