(%keyword%) Your Social Media Reputation Is Visible - Destination CRM
As people gain more power , and businesses scramble to reshape their search engine optimization (SEO) strategies, Visible recently unveiled TruReputation, a suite of what the vendor calls “online reputation management services,” to monitor search results for any content a client might deem harmful to its brand or image. Jeff Zabin, an Aberdeen Group analyst specializing in social media monitoring tools, says that the expansion of the social Web increasingly blurs the line between social media monitoring and SEO. He contends that Visible Technologies, although best known for its success in helping enterprises listen to and act upon conversations in social media, is poised to also succeed in the search space. Social media has only just taken off, says Forrester analyst Jeremiah Owyang — and his “Future of the Social Web” report says social networks and marketers will have to change their strategies.
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