Print media continues to lose ground to SEO - BraftonTopic: news -
Print media continues to lose ground to search engine optimization (SEO) Although many forms of advertising and marketing have taken a hit because of the economy, a new mid-year survey finds that companies continue to spend on online marketing efforts like search engine optimization (SEO). In the mid-2009 Client-Agency Economic Outlook Report from Reardon Smith Whittaker, companies appear to continue to be shifting marketing dollars from traditional outlets like print and radio to online marketing like search engine optimization (SEO) and social media. At the same time, print advertising is taking a hit from both clients and agencies with more than half of each saying their spending on print had fallen when compared to 2008. On the agency side the fall is more pronounced with 73 percent saying they are spending less on print this year - of that, 22 percent said the drop off was "significant.
Related Posts
Did you enjoy this post? Why not leave a comment below and continue the conversation,
or subscribe to my feed and get articles like this delivered automatically to your feed reader.
Comments
No comments yet.
Leave a comment