Archive for June, 2009
Black Hat SEO Snares 'Harry Potter' Fans - Mediapost.comTopic: news -
If only as a developer preview, Google on Thursday revealed what it’s billing as “the email of the future. Named Google Wave, the experimental project is the result of a multiyear initiative to reinvent digital communication by blending e-mail, instant messaging, and content sharing into something resembling a cross between Twitter, Facebook, and your standard email platform. Google Wave, which is expected to be released later this year, will “combine conversation-type communication and collaboration-type communication,” Lars Rasmussen, a software engineering manager at Google and the project’s co-founder, said during the Google I/O conference on Thursday. Google is hoping that consumers use Wave as a gateway for the myriad conversations they might be carrying at any given moment across various platforms from Facebook to Twitter to any number of blogs. In addition, Google is encouraging developers to think of Wave as a possible enhancement to existing workflow within enterprises. Google has been testing the ability to lay consumer FICO scores on top of its Google.
(%keyword%) Why Do You Need Search Engine Optimization Software? 1 comment - Seeking Alpha
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(%keyword%) Your Social Media Reputation Is Visible - Destination CRM
As people gain more power , and businesses scramble to reshape their search engine optimization (SEO) strategies, Visible recently unveiled TruReputation, a suite of what the vendor calls “online reputation management services,” to monitor search results for any content a client might deem harmful to its brand or image. Jeff Zabin, an Aberdeen Group analyst specializing in social media monitoring tools, says that the expansion of the social Web increasingly blurs the line between social media monitoring and SEO. He contends that Visible Technologies, although best known for its success in helping enterprises listen to and act upon conversations in social media, is poised to also succeed in the search space. Social media has only just taken off, says Forrester analyst Jeremiah Owyang — and his “Future of the Social Web” report says social networks and marketers will have to change their strategies.
What Bing, Twitter, and Facebook Mean for SEO - WebProNews
What this means for the future of search market share is yet to be determined, but there’s no denying Bing is capturing some attention, and that means there are people searching with it. Bing’s new user interface design simply adds new opportunities to searchers to find what the information they want more quickly and easily, and that benefits webmasters who have taken the time to work on the quality of their content and website design," says Microsoft. Bing is center stage with Microsoft’s huge marketing budget, but in the last few weeks there have been a number of new search engine announcements, all of which have the potential to affect us online marketers. I’m wondering why my sites come up as listed on directory sites, but they don’t come up in a direct search on Bing even when I use the same search terms that bring up my sites on the first page of Google, Yahoo and (formerly) MSN. However, when you do article marketing, you get links from a bunch of sites that you cannot control if they are worthy of your endorsement and Article marketing is supposed to be very succesful for SEO.
Print media continues to lose ground to SEO - BraftonTopic: news -
Print media continues to lose ground to search engine optimization (SEO) Although many forms of advertising and marketing have taken a hit because of the economy, a new mid-year survey finds that companies continue to spend on online marketing efforts like search engine optimization (SEO). In the mid-2009 Client-Agency Economic Outlook Report from Reardon Smith Whittaker, companies appear to continue to be shifting marketing dollars from traditional outlets like print and radio to online marketing like search engine optimization (SEO) and social media. At the same time, print advertising is taking a hit from both clients and agencies with more than half of each saying their spending on print had fallen when compared to 2008. On the agency side the fall is more pronounced with 73 percent saying they are spending less on print this year - of that, 22 percent said the drop off was "significant.
(%keyword%) Using SEO to increase personal brand - Brafton
Individuals can use search engine optimization (SEO) to boost their online visibility Most companies realize the importance of enhancing their online visibility but it is becoming increasingly important for individuals to do the same and one expert says that means using search engine optimization (SEO) to help build an online brand. In a piece for Search Engine Land , Kevin Gibbons, director of search at UK search marketing agency SEOptimize, writes that having a strong personal online brand may be even more important than having a strong company brand. Because a growing number of people go straight to Google when they’re looking for information on a person, Gibbons writes that people looking to have strong online visibility should use search engine optimization (SEO) techniques to make sure they are seen positively. A similar technique can be used for companies that may have negative content about them on the web. By continuing to create unique content, the company may be able to push the negative things off of the first page of a Google search.
