news - Should SEO's Care About Real Time Search? - Search Newz
Some of the above engines use domain and (social) user authority, but this approach does kill some of the democratic nature of the web and the rich get richer. Collecta - Test Time; 49 minutes - This is another one that seems to be dominated by Twitter results more than anything else, although there are some blog results as well (for the record they claim; We draw from the web at large - not just social networks. This is a serious problem and makes the case for a buzz tool over an actual search engine that crawls the web and makes decisions on levels of indexation for a given site/page. Now, these approaches are primarily for Ad targeting and recommendation engines, but it does seem to show more of the direction that search engines may use in concert with traditional search approaches to develop some type of ’social search’ aspect.
SEO Industry Educators Teach SEO Workshop July 20-24 in Orlando, FL - PR Web (press release)news -
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Selling SEO Projects Against PPC Campaigns - Search Engine WatchTopic: news -
It should be noted that highly experienced SEOs can scope some of these factors out and give some shape to the campaign’s potential return, but it’s much harder than in the PPC world, and the accuracy will be lower. Over time, you can count on PPC profits to shrink, as those who are willing to take lower margins spend more, and those who see brand benefits become willing to lose money on their campaigns (when measured in a direct response model). Some argue that being in the top spot in the natural search results for key trophy terms tends to have a high degree of brand value too. The argument is that many users simply assume that it’s in the top position because it’s the best, or at least one of the best. You can always focus management on the compromise — get some instant gratification with a (smaller) PPC campaign, and invest in the future of your business by investing in SEO.
Black Hat SEO Snares 'Harry Potter' Fans - Mediapost.comTopic: news -
If only as a developer preview, Google on Thursday revealed what it’s billing as “the email of the future. Named Google Wave, the experimental project is the result of a multiyear initiative to reinvent digital communication by blending e-mail, instant messaging, and content sharing into something resembling a cross between Twitter, Facebook, and your standard email platform. Google Wave, which is expected to be released later this year, will “combine conversation-type communication and collaboration-type communication,” Lars Rasmussen, a software engineering manager at Google and the project’s co-founder, said during the Google I/O conference on Thursday. Google is hoping that consumers use Wave as a gateway for the myriad conversations they might be carrying at any given moment across various platforms from Facebook to Twitter to any number of blogs. In addition, Google is encouraging developers to think of Wave as a possible enhancement to existing workflow within enterprises. Google has been testing the ability to lay consumer FICO scores on top of its Google.
(%keyword%) Why Do You Need Search Engine Optimization Software? 1 comment - Seeking Alpha
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(%keyword%) Your Social Media Reputation Is Visible - Destination CRM
As people gain more power , and businesses scramble to reshape their search engine optimization (SEO) strategies, Visible recently unveiled TruReputation, a suite of what the vendor calls “online reputation management services,” to monitor search results for any content a client might deem harmful to its brand or image. Jeff Zabin, an Aberdeen Group analyst specializing in social media monitoring tools, says that the expansion of the social Web increasingly blurs the line between social media monitoring and SEO. He contends that Visible Technologies, although best known for its success in helping enterprises listen to and act upon conversations in social media, is poised to also succeed in the search space. Social media has only just taken off, says Forrester analyst Jeremiah Owyang — and his “Future of the Social Web” report says social networks and marketers will have to change their strategies.